Prompt Engineering for Innovation

Harnessing AI-Powered Tools for Business Innovation

This comprehensive course is designed for professionals seeking to integrate AI-powered language tools to enhance workflows, solve complex challenges, and drive innovation. Through a blend of theory and hands-on practice, participants will master the art of prompt engineering, unlocking the full potential of Generative AI in business contexts.

The course explores how AI can reshape business thinking, uncovering new insights and approaches. Participants will discover innovative ways to leverage AI, moving beyond routine task optimization to fundamentally reimagine work processes. Through hands-on exercises, you’ll gain experience applying these tools to complex business scenarios, developing a nuanced understanding of their transformative potential and practical limitations.

Who Should Attend

• Product Management Professionals seeking to integrate AI into product development processes
• Content Creators and Marketing Teams looking to enhance productivity and creativity
• Business Transformation, Process and Change specialists aiming to leverage AI for organizational change
• Other professionals interested in applying AI to open-ended, creative tasks

Join us to unlock the transformative potential of AI in your business role and gain a competitive edge in the rapidly evolving landscape of AI-powered innovation.

Key Features

Feature	Description
Interactive Playground	Gain hands-on experience in our “Prompt Engineering Playground”, experimenting with various techniques in real-time to build confidence in applying AI to diverse business challenges and expand your problem-solving tool kit.
Iterative Learning	Master the art of refining and optimizing prompts through cycles of testing, evaluation, and improvement, adapting to new challenges as they arise.
Business-Focused	Tailored specifically for professionals, with examples and exercises directly related to workplace scenarios, helping you identify unique opportunities for AI application in your specific business context.
Foundation for Advanced AI	While covering foundational techniques, this course lays the groundwork for more sophisticated AI applications. You’ll gain the skills to self-improve and explore advanced concepts independently, preparing you to integrate AI tools into complex business processes.
Ethical Usage	Develop an understanding of the ethical implications of AI in business, including data privacy, bias mitigation, and responsible AI deployment practices.
Custom Workshops	Optional extensions available for specific industry needs and domain-specific challenges.

Course Outline

Our curriculum provides a practical foundation for professionals aiming to leverage AI language models in their roles, with a focus on Product Management, Content Creation, and Business Transformation. The course is structured in two parts, offering a progressive learning journey from foundational concepts to advanced applications. The course can be extended with domain or industry specific modules.

Part 1: Foundations

• Introduction to generative AI and its applications
• Core principles of effective prompt design
• Interactive “Prompt Engineering Playground” for real-time experimentation
• Iterative refinement and optimization techniques

Part 2: Advanced Applications

• Creating and adapting content with tone-of-voice engineering and personas
• Strategies for maintaining coherent high quality responses
• Simulations and content customisation using Personas
• Selecting models and creating Custom GPTs and Assistants

Delivery

This course is designed for flexible delivery:

• Format: Available both online and in-person.
• Duration: Two half-day modules, which can be completed in a single day or flexibly scheduled up to two weeks apart to accommodate participant needs.
• Platform: Option to use our custom AI platform with advanced features for an enhanced learning experience.
• Post-Course Support: Full access to course materials and supplements.

Optional industry-specific modules available for extended learning.

Learning Objectives

Level	Objective	Outcome
Remember	Recall key terms and concepts related to AI language models and their capabilities.	Identify opportunities for AI integration in existing business processes.
Understand	Explain how effective communication with AI models can enhance various business processes.	Recognize the potential of generative AI for innovative problem-solving and content creation.
Apply	Use foundational techniques to craft clear instructions and queries for AI models.	Implement AI-powered workflows in specific business domains.
Analyze	Evaluate AI responses and identify strategies to refine your interaction for better outcomes.	Adapt prompting techniques to specific business challenges in areas such as product development, content creation, and organizational change.
Evaluate	Assess the effectiveness of different approaches in AI interaction for specific business tasks.	Evaluate and refine AI outputs for improved results.
>Create	Design sophisticated AI workflows to tackle complex business challenges and drive innovation.	Craft effective prompts for complex business and creative challenges.